Easy Guide to Different Types of Internet Marketing

Internet Marketing
Internet Marketing

Nowadays, when Internet marketing is a word in every marketer’s mouth, it’s necessary to know the types of internet marketing its aspects, future growth prospects, what type of digital marketing is for what purpose, and many more.

From the old days, marketing always played a very important role from promoting a product or services to new customers or to the existing ones and then converting the potential ones to their customers as well as to generate more brand awareness.

Image Credit By- Freepik, Different types of digital marketing

Every organization always tries to make them establish itself as a brand, but they face a lot of issues with this mission related to budget-friendliness, return on investment(ROI), constraint in reaching out to more customers, and many more.

To solve this type of problem, new-age marketers always try to find out some new way, some more creative and effective one to address all sorts of things but in the most channelized manner.

And here with the digitalization are they came out with an ever-evolving, constraint-free, most effective marketing idea – Internet marketing i.e. promote, sell, aware of the potential ones through the internet or by internet medium.

What is Internet marketing:

By going through the above discussion, you are now well aware of, how internet marketing came into the picture. But now let’s understand what actually internet marketing is?

Internet  Marketing Strategy
Internet Marketing Strategy

Internet Marketing is a new school technique of marketing through digital mediums, mainly based upon the internet. The main functionality of this digital marketing lies with the internet.

With more than 5 Billion worldwide internet users, there are a lot of data related to the user’s activity, interest, desires, motive that can be easily tracked. And with tracking this thing we can promote the necessary thing to the ones which are most needed to them, then the entire game of marketing became too much easy!

And this is the underlying idea of Digital marketing. Now there may be a question popping up in your mind, where I can do digital marketing? I have understood that it is done over the Internet, but were, in which way?

To address this answer, check out the next section.

Where Internet marketing magic happens:

As the internet is everywhere, it made a huge user engagement across the globe. With this huge engagement, there lies a huge amount of data throughout every corner of the internet.

Now, this data is the actual thing that helps us to identify where we should move our marketing ship? What’s the direction it should follow to reach its destination?

That’s the process. And to work on this we primarily came out with the spaces where there is a huge amount of data as well as a huge audience engagement like search engines, social media platforms, blogging platforms, video content houses, etc.

This type of media has a huge no of active users and a quantum no of information of the user’s to give a direction towards the marketing as well as a proper segmentation too.

So, we promote or engage our targeted audience based upon the specified goals and objectives with different types of Internet Marketing processes in these platforms.

Internet Marketing Vs Old School Marketing:

Now with a discussion of so many functionalities and features of Internet marketing, there might be a question that, is Old School marketing techniques became obsolete now? Do we need to do all sorts of marketing with Internet marketing? In which direction, the marketing adoption curve is moving?

The simple answer to this question is old school marketing is not obsolete at this time, but the main focus is moving towards digital marketing and the different types of Internet Marketing for its cost-effectiveness and specific target features than the others.

Small businesses prefer to promote and generate more brand awareness with the help of internet marketing, but the large organizations still first promote their products or brand with traditional marketing and then integrate digital marketing to generate more recall value of brand or products.

That means digital marketing is expanding in a new dimension, and it helps to grow the advertisement or marketing budget as a whole for all, irrespective of the scale of business.

If you still want to know more and clarify the future scope of internet marketing, then you can check this blog.

Why there are too much type for Internet Marketing:

This is a general question that pops up in the minds of many people, mainly because of two reasons

1) Being too much confused about the different types of Digital marketing and its applications,

2) Not understanding the market adoption clearly.

In the next section, we will describe all the different types of Internet Marketing and its applications, but here we will clarify the market adoption and what customers are taking as their point of action – this is the most important aspect for a marketer to form the marketing direction.

The global marketing expenditure shows a positive growth rate of roughly 12% year-on-year and is expected to grow by that much only. Whereas digital marketing growth rate is around 25% which is more than double of total marketing industry expenditure growth.

This shows us the future potential of it, so the hype is a general thing for this. But there are various other contributing factors as well. People like to purchase products or showing interest to avail any services based upon brand trustworthiness, no of orders booked previously reviews, FAQs addressing, and any other way whichever they may think is good for them.

So, it’s become important to work on these all factors together, and all of this can’t be managed with traditional marketing techniques rather it is very much possible in the most effective manner with the help of internet marketing.

Different types of Internet Marketing:

There are various types of internet marketing. Each of them is based upon specific purposes and different strategies. The different types of digital marketing are evolving day by day. Here we are going to discuss some of the most popular types of Internet marketing.

  1. Content Marketing
  2. Search Engine Optimization
  3. Social Media Advertisement and Campaigns
  4. Search Engine Marketing(SEM)
  5. Email Marketing
  6. Website and Mobile Application marketing
  7. Other types of Internet Marketing

Content Marketing:

Content Marketing strategy
Image Credit By- Freepik, Content Marketing

Content is one of the most effective and versatile ways to communicate with the right kind of audience. This type of marketing plays a pivotal role in walk-in customers by their own interest. You have already done whatever you are supposed to.

There are different ways of content marketing like the first one and the most important is website content. This is one kind of visiting card as a whole and tells a lot of you about yourself and your brand, products, or services. So it’s important that it should have a professional touch along with all the necessary information a user may be looking for.

By writing blogs or frequent posts related to the product or services offered by you, or creating the awareness of a specific domain or thing as a whole, and mentioning your services as a solution is a great way to communicate with the audience.

But one thing to consider, the content should be relevant and SEO friendly, to get the maximum reach and appear at the top of the search engine result page.

You can check out the blog here (content writing tips blog), to get the checklists about content writing and how to start this thing as well.

Search Engine Optimization:

Image Credit By- Freepik, Search Engine Optimization

SEO or search engine optimization is one of the most effective ways of internet marketing in an organic way. The primary idea of this marketing is to appear your product or service information at the top of the search engine result page(SERP).

For this, there are many ways, like using the right keywords in the web content. Keywords are phrases or words by which search engines understand the user’s query and find answers according to that. So, to appear at the top of the SERP, it’s important that your keyword matches the user’s search.

The other ways are working on website loading speed, rendering process, hosting platform, security improvement, and building more trustworthiness and relevancy in the SEO community. These types of things are more classified as on-page SEO, Off-page SEO, and technical SEO.

Working in all of these factors simultaneously is important as search engines always rank based upon more than 200 factors, and it keeps on changing with time. So, to cope up with it and maintain an overall good score in all those factors is important to get the best result.

Social Media Advertising and Campaigns:

Image Credit By- Freepik, Social Media Marketing

Social media are becoming a very strategic part of digital marketing. This is the most popular way to promote a brand or product among all different types of digital marketing.

Social media being a large scale audience engaging platforms with people from different geographic, ages, gender, income, and demographic features, one can easily spread awareness and can analyze necessary information about these things.

By running the objective-specific campaign on social media gives you an added advantage to promoting only those filtered group that one find relevant for their business.

Social media can be also used to increase followers, reach a post towards a particular group of people effectively, making a community as a whole as well as a strong online presence on the internet with social media advertisements and campaigns.

But one thing to keep in find, every social media has some unique sets of users and is based upon their unique purpose too. So, wisely taking decisions on whether to promote and in which way can further optimize your end result more.

Search Engine Marketing(SEM):

Search engine marketing is another effective way of digital marketing. It mainly consists of the idea of promoting a particular thing at the top of the search engine result page.

But the major point is, one has to pay for this only if any visitor clicks on that page, and then lands on that webpage. This functionality or promotion technique is also called as PPC (Pay per click) model.

The websites need to bid a price for the click, and then according to the SEO factors along with the bid price the, search engine ranks the page accordingly.

With having the expertise in PPC, one can generate enough traffic with this in the most optimum way. Sometimes the products or services can also be promoted free of cost by appearing on top of the SERP, and in case no one clicks to the website link.

Email Marketing:

Into different types of Internet Marketing, email marketing plays a pioneering role in constantly keep in touch with potential customers, audience as well as promoting products or services through emails.

As per many of the marketer’s beliefs, email marketing has become obsolete now, but it has not faded from its glory. Rather than, people are integrating more with this like adding social media handles, giving frequent newsletters to engage in different ways with the customers.

Email marketing is such marketing that will literally cost you zero penny but can give you the best ROI than any other marketing way. But the conversion rate or lead generation through this is comparatively lower than other marketing techniques.

If you want to know more about email marketing, its prospect, and various strategies to implement then can check the blog from here. (Email marketing tips blog)

Website and Mobile Application marketing:

Websites ad mobile applications are now very important aspects of marketing as a whole. These are now the address for the consumers as well as the first landing platform to check, get involved, and engage with the brand.

For this reason, Website and Mobile applications should be based upon to maximize user engagement. Interactive User Interface, appealing layouts, customized user-friendly themes, appropriate positions of call to action (CTA) are the elementary part of it.

Other types of Internet Marketing:

There are many types of Internet Marketing evolving day by day and one needs to update himself with all of this to get a clear picture of what will work best for what.

Video marketing is one of the rising ways of marketing, where the brand used to convey the information via videos, sometimes with associating with social media influencer too.

Memes can be used as a great creative way for marketing a particular product and to reach many in a very short span of time.

Infographics and posters with relevant information can work best to engage an audience in various social media platforms, as well as to share the necessary information related to future products or services offered.

Affiliate marketing is another way to promote various products and to sell them via an online store. But for this, a huge no of followers and active in social media is a prerequisite.

Final Word:

So, this was the complete overview about Internet marketing, its types, prospects, future growth stories difference from traditional marketing in terms of effectiveness and in many other factors as well.

One thing to keep in mind to succeed in this field, one needs to constantly keep them updated with all of this, and what’s going new to this marketing.

Adapting those and working with that thing at the earliest can really help you to better prospect in this than any other.

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Hi, I'm Soumitra Sardar, founder of OnBline. OnBline Blogs always tries to convey the most essential and trending aspects of Digital Marketing which are or will be the new normal in present day or in the upcoming future days in a very simplified and easy to implement manner.

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