In recent days, what is the future scope of digital marketing – this is a question which is popping up in the minds of many people. Most of them are thinking there are a lot of channels of communication with people are already existing in this field and so what next? What is the future scope?
For addressing these questions, many of them are thinking that soon it will reach a saturation point of growth in terms of future prospects as well as different techniques to communicate with potential customers. But in reality, the future scope of digital marketing is far beyond our imagination.
With the continuous development of new tools, techniques, and changing working principles of different means of digital marketing, it’s becoming more challenging as well as interesting to learn new things and apply those in the dynamic result to analyze the most effective one.
Here we are going to discuss the future scope of digital marketing and career prospects related to this as well, but before that let’s understand in which direction digital marketing is moving and why there is a lot of potentials still existing in this field and analyze the scope of digital marketing.
1. Future scope of Digital Marketing in India:
In the light of digitalization, the no of internet users is growing so faster than any other nation in the world, as a result, India has become the 2nd largest number of internet users. By 2025 it is estimated that no of internet users in India will be around 100cr and most of it is of the age group 18-45, which shows how much the future scope of digital marketing in India is there.
With such a huge no of Internet users and almost 60% of it being active daily users, this information captures the attention of marketers as a new possible direction of marketing. India is showing a double-digit annual growth rate of internet users and not only that, but the monthly internet data usage statistics also show a huge jump as compared to the year or year.
The most data usage is occurring with the usage of social media platforms, spending time with YouTube videos, and watching OPT platforms. By analyzing these, it is very much clear that these connection points will be really helpful to capture the attention span of users and to promote a brand or service, or product in these ways and thus showing the future scope of digital marketing in India.
The future scope of digital marketing can be visualized with the observation that nowadays, most of the active internet users use the internet from their mobile phones, tablets, and laptop, with the highest percentage share of it going with mobile phones.
Thus, it shows another direction for further funneling the process of marketing.
So, it became so important in the dynamic world that any marketer has to catch the attention of internet users from their mobile. As per the general statistics, the attention span of people overusing mobile phones is less than any other device, it is going to be more challenging to get the fruitful results in such a way and makes a new future scope of digital marketing.
Also, with the hit of the Covid-19 pandemic, almost every sector or industry witnessed a drop in its growth rate, but the opposite thing happened with the advertisement industry. It showed almost a positive 12% growth in this period but the interesting fact is, most of the expenditure for advertisement, and almost 70% of it were associated with digital marketing channels.
After discussing so many details about this Industry, associated and contributing factors of Digital Marketing, you are pretty much clear that how there is a lot of scope lying in this field, and the direction of it in the near future.
Now is the time to understand the future scope of Digital Marketing in its various sectors.
2. Scope of digital marketing in Business:
In India, Businesses are understanding the importance of digital presence, and day by day they are getting more aware of the prosperity for their businesses with the integration of digital marketing.
For the E-commerce store or product selling businesses, the traditional ways for branding, creating awareness about the product and the brand, and then converting the potential ones as a customer become more expensive and offers a limited periphery as a scope.
That’s why they are becoming more interested to get better ROI, targeting the right audience in the most effective ways, and the most important as per their wish by creating marketing campaigns and optimizing budgets.
Statistics show nearly 40% of businesses have successfully made an online presence, and it is expected to go beyond 85% in the near future by integrating digital solutions.
3. Scope of Digital Marketing as a career option:
With the rising demand of integrating digital solutions in the Business, there is a lot of demand increasing day by day for the right skillful persons to do this thing as well.
This sector currently witnessed to create a job of more than 1million in recent days and this is enough to give a rough idea about the ongoing demand and its capability to generate jobs.
Digital Marketing was one of the sectors which were unaffected by the hit of the pandemic and were able to make a higher growth rate than its past and highlight the scope of digital marketing in India.
With many new marketing tools coming into the ground and showing effective results for the business development, digital marketing will be going to be able to generate more and more high-paying jobs into its sub-sector.
For these ongoing changes, it is considered that there is a lot related to the scope of digital marketing in India.
Career options as a Scope of Digital Marketing: There are a lot of career options as future scope of digital marketing, targeting one or multiple subdivisions. Here we will discuss some top subdivisions which one can choose as career options.
3.1. SEO(Search Engine Optimization):
SEO means Search Engine optimization. It is an organic way to drive quality traffic towards one website by strategically working with the search engines. It is one of the most popular aspects of increasing the scope of digital marketing.
The basic requirement to excel in SEO is to build up the understanding of how a search engine works and applying this there is a heavy future scope of digital marketing. What are the important factors that a search engine considers ranking a website higher than others?
The main objective of SEO is to make the website results visible at the top of the search engine’s result page according to the user’s query.
For this one needs to work on appropriate keyword research and placing inside the content to get a better match with the user’s search, working on the factors to improve the authenticity and relevancy of the sites, and better optimization to deliver the result fast and in a better way.
SEO deals with many technical and creative aspects for ranking and one needs to have an eye on the changes of search engine’s algorithm and to work according to that. SEO analyst is one of the most demanding, high-paying, technical as well as creative professions in Digital marketing for making a site able to generate organic traffic.
3.2. Social Media Marketing (SMM):
Social media marketing plays a pioneering role in advancing the scope of digital marketing. In earlier days, Search Engine Marketing(SEM) dominated Social Media Marketing, but the popularity of social media platforms and huge user engagement has bought a new scope of digital marketing in this prospect.
Businesses are now understanding that social media platforms are the best possible way of finding the right audience and then converting them to their customer in the most effective way and for that, there is a high demand for social media marketers who will handle all the stuff from strategy to execution of marketing and ads on different social media platforms.
If you are the kind of person having sound technical and analytical skills as well as a deep understanding of customer segmentation, users engagement methods, and a clear idea about how the social media platform works, which platform will be most suitable for running a specific advertisement campaign for a targeted audience, then probably you will reach a great high with pursuing this field of interest.
3.3. PPC(Pay per click) specialist:
PPC specialization is the main key role under Search Engine marketing. The main aspect of this is to create a marketing strategy for the products or services based upon the goal to promote, create more awareness, or selling the product to the customers.
These professions mainly deal with paid and organic ways to generate traffic to the website. PPC specialists find the right bidding price for appearing top in the SERP, based upon the search volume for a particular search query, mainly based upon keywords.
This is a great marketing strategy to promote your service at the top of search results, but only have to pay if the visitor visits your site. Many organizations hire PPC specialists for working out these processes. A good professional course covering all the important aspects for this is a good head start for this as a career option regarding the future scope of digital marketing.
3.4. Content Writing and Management:
Content always plays a very essential role in communicating with the audience and converting the right ones as customers. Every form of marketers in their advertisement or marketing campaign needs content to convey the message.
That’s why content also became a part of marketing strategy. Digital marketers always look for content writers who can write great relevant SEO-friendly content about the specific topic which will be easy to understand for the audience as well as proper to generate traffic as well, creating a future scope of digital marketing in India.
Writing content is essential but updating it from time to time, managing the user’s engagement, and high coordination towards all social media channels are also important and suggested by digital marketers in their strategies.
Here content managers perform this kind of role for managing content, improving user engagement, content improvement with time, and many other things.
If you want to learn how to write content writing then go to our Content Writing Tips blog post
3.5. Website and Android Developer:
For building a presence of a business or individual as a brand over the internet, Websites or mobile application has become the first requirement and opened a future scope of digital marketing.
Digital Marketers used to have a separate team of Web and Mobile Application developers to develop SEO-friendly, high-quality, user’s engaging Websites or applications to build their social presence as well as to communicate with the targeted audience related to their products or services.
Any person having sound development knowledge with hands-on coding and profound knowledge in development languages and frameworks like HTML, CSS, JS, Node JS, Python, Django, React, Web building frameworks and tools, Android Studio can work as a front end or back end or full-stack developer as per their wish and utilize the future scope of digital marketing in India.
3.6. Other scopes of Digital Marketing:
There are plenty of other options available in this evolving field. Anything which can be integrated as a strategical element of Digital marketing can be seen as a scope in this field.
Graphic designers are also in high demand for creating relevant graphics, posters, images, GIFs to integrate them with content to enrich more. Video marketing is so popular opened a new space for the persons having a hand in animation, video editing.
UI/UX designing is also a career prospect in this field for many to enrich more user experiences and creating more engaging layouts and interfaces.
Consultancy services related to the businesses to boost their sales or create more brand awareness by integrating digital solutions in the marketing aspects, and analyzing the strength and weaknesses is a great way to assist small and medium level organizations to reach a new level.
So, this is the complete overview of the future prospects and market of digital marketing. How big the future scope of digital marketing in India is, what are the fields that one can excel and make a prosperous career ahead. One thing to note is that every possible thing which can be under the umbrella of digital solution and have the potential to impact business is an inherent future. So, side by side working on those aspects can be really beneficial in the future.