How to Start Your own content writing business effectively

content writing business
How to start a content writing business

How to start a Content Writing Business?

These are the question of which pops up in the mind of many individuals for starting a business with low investment or starts with their existing skills.

With the economic boom happening across the globe due to the heavy usage of the internet, there are plenty of options of starting different types of companies for business purposes came into the picture – establishing a Content Writing company is one of those.

With a high penetration of the internet into the world and starting with lots of websites, content always is an integral part of this to convey and share information with users. So, more or less, every online-based business or company is always looking for more and more content.

Content Marketing Strategy
Image Credit By- Freepik, Content Marketing Strategy

In India, online businesses have shown a remarkable growth story in the last few years. Although the number of active users of the internet is not so high as compared to the USA and European countries but still here lies a great opportunity for a content writing company to go with the trade of increasing active users and develop content for them as well as the businesses.

There are many ways to start a content writing business. The most fail-proof method for that is to start with a content writer or content writing specialist and then after gaining handsome experience move towards starting own business with the clients or start a freelance writing business.

But there are lots of challenges there too for reaching the top of this field. And for that, you need to have a proper action plan before jumping into this.

How to start a content writing business :

Here we are going to discuss the full action plan and going to address every possible question related to how to start a content writing business?

Get clarity about why you want to start:

Content writing Tips
Image Credit By- Freepik, Content writing Tips

To start every long journey it’s important to ask and clarify why you want to start, it may sound stupid, but the underlying fact is this will help you want to understand if that field really worth it for you or not.

Content writing is creative work, and it takes a lot of observation of your own work, your competitor’s work, and needs necessary improvements in writing. It takes time to reflect on the changes as well as the results related to that as well and to establish a higher level as a content writing company.

There are different segments of content writing and every segment requires different types of expertise, experience, hands-on writing, and perseverance to make things happen for you and to write the contents for all segments.

Usually to be a good content writer and to prosper in the freelance writing business takes around 2-3 years of experience and to establish a fruitful business with satisfied clients may take around 3-4 years more.

To maintain this long way of creative work, you first need to clarify why you want to do this? If you are not a creative person and don’t like to write lots of writings or read a lot, perhaps this field can make you bored in the midway. So, for these reasons, it’s a prerequisite to address the question and get clarity why you want to choose this field over the other ones.

What actually Content Writing Business is:

People who are willing to start a Content Writing Business or willing for a head start in freelance writing business, very few of them actually know the segments of content writing and what actually it means.

Content writing has a lot of various segmentation and holds diversified areas of writing or developing content under its umbrella. The requirement for This is huge across the globe.

There are always a few number of fields in this industry that have a higher demand than the others, as well as the work assigned for This is slightly in a greater number than others in a content writing company.

 But that does not mean that working on those will end up earning nearly nothing. One can also target those small segments of comparatively less demand, but can become the pioneer for that and can get more demand of his writing than the other one.

So, it completely depends upon how you wish to deliver the client’s effective content writing at a good price.

Here we are discussing some popular services under content writing, which one may consider for his own purpose too.

Web Content Writing:

Web Content Writing
Web Content Writing

Websites always require content for communicating with the users and audience for the business.

 It should be in easy language, conveying all the necessary information a brand wants to share with the audience and in such a way that it covers most of the doubts of them too.

If you still want to know more and clarify the content writing tips, then you can check this blog.

SEO-friendly content writing:

SEO-friendly Content
SEO-friendly Content

This is the type of segment of content writing which is at the top of demand.

Most of the web content or report contents or blogs need to write in such a way that it ranks under some keywords. SEO content writing deals with these aspects as well as every other way to make content SEO friendly. Working in the freelance writing business can really help to get success in this segment.

Social Media Content Writing:

Nowadays, Social media is a very much important space for developing a business, it requires content for the write-ups, descriptions, specifications about the posts, and many other things as per requirements.

Technical Writing: 

This type of writing is always on top demand. This segment of Content Writing Business deals with writing any technical thing on this globe.

Content writing company offers Technical Writing mainly dealing with writing of technologies, electronic gadgets reviews or specification or addressing any query, its solution. Sometimes, addressing any specific scientific fact also comes under this.

For this type of writing, one needs to have profound knowledge related to the matter he is going to write for the freelance content writing. Otherwise, for technical things, proper value addition through content is a very difficult job.

Business Writing:

Business Writing covers the contents related to business, economics, startups, finance, marketing, and various other business news.

To Excel in this space, one needs to have a better understanding of these topics and specific jargon related to that field.

If you still want to know more and clarify the future scope of digital marketing, then you can check this blog.


This is one of the most in-demand spaces in the freelance writing business and can be one of the best services offered by a content writing company.

Here you need to work on various aspects of copywriting related to a product or service for generating more awareness and making the people take action for your offerings.

Product Description Writing:

Product Description
Product Description

Product Description Writing has a huge demand with the boom of e-commerce stores in India. Writing SEO-friendly, keyword-rich specific details about products or services is very essential to showcase those on the online store. And this field takes care of those segments as well as sometimes addressing the FAQs too.

Report Writing:

Newspapers, print media, magazines always look for persons to write reports, articles for their media.

This is a very good opportunity to make a contract with any such businesses and work for them as a whole or for specific things and build a proper content writing company and gain expertise in the freelance writing business.

Transcript Writing:

Transcript writing is one of the booming spaces for Content Writing. Writing transcripts for media files and then translating in different languages are on the top demand in this internet era.

E-book Writing:

With the ongoing adoption of e-books, it opened a new dimension for Content Writing businesses to write the various versions of E-books, and translating those in different languages can be a good service range offered by a content writing company.

If you like this post, please read it carefully. I hope you can learn something better…

Steps to start a Content Writing Business:

After setting up the mind and checking out the necessary points to consider for starting a content writing business.

Now it’s time to get to understand the necessary steps come action plan for starting a Content Writing Business.

Make a Business Plan for your Content Writing Business:

Every action needs to have a proper plan to make things happen in a proper way and to achieve the maximum height. For the same reason when the journey is too long, to establish a Content Writing Company, you also need to have a proper business plan.

Do you need to first decide what are types of services you are going to offer to your client? How you shall get your first few clients? What will be the pricing for the services? What are the different components you need to take care of before start and while executing? And various other things.

By making a proper standardized format of these thoughts now you are ready to move one step further to work on the process of starting a Content Writing Business.

Select the services and pricing:

It’s important to decide the types of services you are going to offer the clients and the pricing for that before start giving the services to them.

It will make sure that you are concentrating few things at the first and with time you can offer more by analyzing the client’s demand. Deciding on the right pricing for the services will help you from any conflict of interest and maintain a proper cash flow according to the services delivered.

Make a website to get footprints in your Content Writing Company:

You need to have a proper appealing website for your business. This is becoming a very essential thing for any business.

According to a business analyst, there is hardly any business that doesn’t have a website to make an online presence.

 A website can be used to serve several purposes like engaging the audience, communicating with them, showcasing your previous works, reviews, and testimonials from the other clients, increasing customer traffic, and integrating and improving various other factors.

One thing to keep in mind is that the website for your business should be user engaging, appealing enough to capture the attention of the visitors, should have call-to-action placed in the right positions, contact details in a most accessible way, and a portfolio section for showcasing your works.

Add portfolio in your website:

It is important that you make a proper portfolio consisting of your works and add it to the website. This will increase the trustworthiness of your service from the potential clients and also makes sure the quality of work they can expect.

As this domain doesn’t require any specific degree or qualification to start with, thus portfolio always plays a decision-making role for your business from the client-side and increases the probability of getting the offer.

You can add various types of works under a particular segment, for example under the social media contents you can further segment this with advertisement content, sales content, promotion content, awareness content, community building content to represent a better picture of works from your content writing company.

You can go to this blog and check what is written about this content writing Business

Work in a niche:

If you want to grow fast and want to get recognition from your very first writing days, then picking a niche and working on that can really help you to get a lot of success.

Getting one or two jobs done from the experts is far more preferable than getting all the services done from one place – this is a common understanding of the industry.

 So, picking one or two niches of writing and giving more attention to these can help you to achieve the milestones of success in a better way than focusing on all.

Hire content Writers for your freelance writing business:

If you want to go far, you can’t move alone. So, to go to a higher destination you need a team.

Building the right team, consisting of the right kind of people for your business and company, takes a lot of time. And it should start on processing before providing the services, as a client will not prefer to wait for the right kind of people for his work.

The whole recruitment process of content writers consists of many stages, from applying in the job portals to checking the portfolio of applicants. Thus, it is suggested to hire writers before you start delivering your services.

Make social presence for your content writing business:

Nowadays, there is hardly any business that doesn’t consider having a social media presence over the internet. And it really helps you to generate more business under your services.

By making a social presence and sharing the works or reviews of works from your content writing company can really help to increase the trust of people towards your services and will also help to get more business.

Sign up in Freelancing Portals to boost your freelance writing business:

Freelancing websites can be the best possible way to get more works for your services. Make a profile under those platforms and upload your portfolio on that – that’s all you need to do, and then you have to just bid for the work.

This freelancing work can also help you to generate more business if you are an individual or at the beginning stage of your business and unable to generate enough traffic through your website or social media.

Apart from registering on freelancing portals, you can also search and add yourself in various groups, communities of content writing on Facebook or in any such platform and can get clients.

Client outreaching to grow content writing business:

After head starting with making a website, hiring content writers, making a social presence, all the works will give no result if there is no client!

So, client outreaching plays a crucial role, and it should be planned before starting any other task.

One best way is to get through freelancing portals, but if you want to get from other sources then the best way is manually outreaching.

You can let people know about your services through your social media pages and account.

You can also send emails to various organizations or businesses whichever you find that they may need content and can easily reach out to them via mail, mentioning-

your service details

How your service can help them?

Why choose your service?

portfolio link

Website link

contact details

Social media handles to link

You can send also follow-up emails of that in case of not having any response from their side or to remind them of your service.

Final Word:

This is all that you need to know to start a content writing business or to prosper with a freelance writing business. Necessary things to consider starting a content writing company and various other factors.

One thing to note is that always check what your competitors are offering better than you, and also what else they are doing to get more businesses and product portfolios. Integrating and working with such things can definitely help to grow your business at a much faster pace.

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Hi, I'm Soumitra Sardar, founder of OnBline. OnBline Blogs always tries to convey the most essential and trending aspects of Digital Marketing which are or will be the new normal in present day or in the upcoming future days in a very simplified and easy to implement manner.

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