The 8 Pillars of Digital Marketing: Increase your Business Strategy

pillars of digital marketing
Pillars Of Digital Marketing

Digital Marketing Pillars, Content Pillars of Digital Marketing, What are the key pillars of digital marketing, 8 Pillars of Digital Marketing, Nowadays, when most marketers use Digital marketing as one of the first and foremost choices of marketing, they often don’t understand the overall main pillars of digital marketing, and how to work upon those aspects to make the results in a more effective way.

In today’s era where marketing plays a very pivotal role in selling any products or services offered by a business. And not only that, but marketing has also become a very integral part of creating brand awareness, as well as in various other aspects of promotion.

And with the help of digitalization marketing techniques are changing very fast and the overall adaption curve of marketing is going with Digital Marketing. That’s why for every digital marketer, it has become a very necessary element to get an in-depth understanding of the main pillars of digital marketing.

So, that they can proceed with their work in those directions with a much better approach and integration with other pillars, which fruitfully going to impact the overall motive of the marketer in a very positive way.

In a recent survey conducted with many digital marketing agencies regarding the necessary skill sets and understanding of the digital marketing components and what actually providing them the result shows, that there is a huge gap between the basic understanding of digital marketing pillars and the reason for which they are getting a result of their digital marketing.

And this leads to a conclusion that most of the result is just based upon the hit and trial method or more precisely based upon the other’s result of the implementation of some strategies, and they are implementing those the same without getting a proper sense of digital marketing pillars.

As a result, no innovation or out-of-the-box thoughts are not coming, generating any such extra result which was supposed to be.

So, with getting so many insights about what going right and what going wrong, it’s time to get a proper understanding of what are the things by which it can be improved?

And the answer is very simple one has to develop a clear understanding of the main pillars of digital marketing, on that basis how they can form and implement the strategy.

So, here we are going to discuss the main pillars of Digital marketing along with the proper in detail insights regarding how one can frame and structure their implementations for maximum result.

Main Pillars of Digital Marketing:

The following skills or basic understanding of these aspects are considered as the main pillars of digital marketing.

  1. Social media
  2. Content marketing
  3. Email marketing
  4. Marketing campaigns
  5. SEO
  6. Mobile marketing
  7. Digital Advertising
  8. Marketing analytics

If anyone is already working in the B2B marketing domain for quite a long time then they may be very much familiar with all of these digital marketing pillars and can understand the relations between them too.

Also Read: Future Scope of Digital Marketing

But unlike B2B business, digital marketing uses the same concepts but in a unique implementing way such that it creates and gives a huge impact to the marketing contribution to sales. And these are the first and foremost things regarding digital marketing content pillars, one should keep in their mind to create a properly integrated marketing campaign covering the holistic objectives.

And now here we are going to discuss every digital marketing pillars which have mentioned in the earlier section so that you get a better clarification regarding what actually skills you need to have for that and how you can integrate them with other main pillars of digital marketing.

Social media-main digital marketing pillars:

Social Media Marketing
Social Media Marketing

In recent days with the prosperity in overall internet space, social media plays a very crucial role in terms of making it space, developing as per user’s need and choice as well as continuous evolution in terms of various user’s segmentation.

Thus, nowadays, when it comes to the digital marketing of any product or service of a business, social media channels are used to become the main pillars of digital marketing.

B2B marketers usually use social media to target the right kind of potential audiences and then convert them to the customers by showing the details or offers of those products or services offered by them.

Not only that but social media are also used as a main digital marketing content pillars with a proper write-up or as content for the description or elaboration of that particular product or service.

The main reason for which Social media is considered the best way to communicate with the right kind of audience is because of its overall user base, and thus it helps to stand out as the main digital marketing pillars.

Suppose, if you have a business that basically deals with fashion, lifestyle, brand, luxury items then the best possible social media for promoting your business is Instagram as most of the user’s age is 18-40, and they used to surf the feed with a mindset of chilling but with an inclination of grooming or with basic dealings with life.

So, running a targeted audience campaign helps you to grab the best audience for your business.

Similarly, LinkedIn being a platform of professional any such courses or services which may help one to get a competitive edge in terms of professional outlook or working functionality or as a skill then promoting on LinkedIn is the best option because people who come to that platforms have that kind of subconscious mind while surfing that media.

And thus targeting them in such ways will always be a good option.

Facebook is such an option where you can promote any kind of products or services in general, but the effectiveness of that in terms of conversion rate is quite doubtful, although it works as best digital marketing content pillars as well as to maximize followers or working as a community.

So, social media is one of such digital marketing pillars by which you also get a chance to continuously engage the audience with regular content or updates of products or work as a forum as a whole.

And thus social media also serves best as the most fundamental digital marketing content pillars.

Content marketing:

Content Marketing
Content Marketing

It’s a very old-school saying that “Content is the king“, and on contrary, there are only a few who really understand what is the inherent power of content.

Nowadays, content plays a very crucial role in terms of marketing the products to customers by giving all sorts of the necessary information in one short for which they are looking for which also includes a call to action, professional out pitching, and how it’s going to help the consumer.

So, considering all of these points at once and working on behalf is not a simple task and one needs to be very cautious for doing so in terms of achieving the actual goal. And thus, content marketing is one of the main pillars of digital marketing.

Content marketing also became a strategical point of use for most of the business site owners in order to grab the viewer’s attention for a quiet time and then put an impression with a brand recognition image with their content.

As being one of the main pillars of digital marketing, content marketing has a great significance in terms of the contents or writings published or used in the posts of the social media channels to communicate.

Because they have to be engaging as well as have to deliver the value to satisfy the viewer’s interest.

So, considering content marketing as one of the digital marketing pillars and then implementing the integrations of that in various channels like web content, social media write-ups make it as most fundamental digital marketing content pillars.

Also Read: Content Writing Tips for Beginners

Also Read: How to start Content Writing Business

Email marketing – one of the most important digital marketing pillars: 

Email Marketing
Email Marketing

Email marketing is a great marketing technique by which you can just get in touch with your potential audience as well as share the necessary updates or information about your new products or service. And thus email marketing has become the main pillar of digital marketing.

In a survey, it has been studied that spending $1 on an email marketing campaign gives you an approximate $40 revenue, and thus one must consider email marketing as their main digital marketing pillars.

But many of you may think that only a few will open an email or such, but in a study, it has already been noticed that 92% of people usually check emails once a day, though the email conversion rate is low as a comparison with cost, it seems much more utilizable marketing technique.

Email marketing along with proper content in email works best as a whole digital marketing content pillars for generating leads, increasing brand awareness as well as serving the information or updates about your product or service.

One can also share a newsletter related to your industry in which you are working so that the subscription rate will be quite low but on contrary, the overall engagement with the audience will be quite high with these, and it’s always easy to build a community or increasing followers to the social media handles with the help of email marketing.

One can also perform A/B testing on several parameters in email marketing to get what’s best working on behalf of their business and marketing strategy, and thus it works as the main pillar of digital marketing.

If you want to know more about email marketing and how you can better integrate with your business, then check out this blog. (Email marketing technique blog)

Marketing Campaigns:

Marketing Campaigns
Marketing Campaigns

When it comes to digital marketing, marketing campaigns are one of the most main pillars of digital marketing.

Though it mainly deals with social media channels or Search Engine Marketing (SEM), a good understanding of the overall marketing process as well as creating the right kind of campaigns based upon the objectives of your business is really helpful for getting the direction of your strategy.

Marketing campaigns mainly comprise targeting the right kind of audience with several touchpoints, and it is also based upon several steps like awareness, promotion, update, lead generation, conversion, after-sales services, loyalty-building.

Working on this process first requires a pure understanding of customers and what’s their needs, interest, concern, and expectations. After analyzing such things and getting to know about that then it comes with the stage of strategy formation of how you are going to target them let if it is from social media then which social media will be best for that based upon your objectives.

While forming the marketing campaigns, contents and write-ups always play a crucial role in terms of conveying and communicating with the right set of audience, so integration of both makes a perfect digital marketing content pillars.

Search Engine Optimization (SEO):


Search Engine Optimization or in short SEO is one of such digital marketing pillars on which one needs to have focused upon.

SEO mainly deals with the ranking of your site. Google or other search engines mainly rank your content or site based upon trustworthiness, relevancy, user engagement, and viewer’s review. The more you get the ranking, the chances of appearing at the top of SERP increases.

Thus, appearing at the top of search engine results is the desire of most of the site owners as it will directly impact their business.

But the process for that is not that much easy. You need to have engaging and relevant content in your site which will be able to satisfy customers’ demand, and thus again content here also plays the main digital marketing content pillars.

Not only that, SEO involves a lot of factors like web rendering time, images quality, site loading speed, and other factors of user experience. One also may require to work upon several communities to build trustworthiness about the site.

And thus SEO components as a whole became the main pillars of digital marketing.

Mobile Marketing:

Mobile Marketing
Mobile Marketing

Nowadays, most people tend to spend most of their time on their mobiles, so forming a digital marketing strategy it’s becoming more important to form the strategies or take the actions based upon considering the aspects of mobile too.

Mobile marketing mainly consists of also penetrating the market with mobile touchpoints and for that mobile applications are the first and foremost thing to do, along with making the website in a responsive way as well as taking care of the aspects of different media used in that site.

Thus, mobile marketing becoming the most key aspect of digital marketing pillars.

Digital Advertising:

 Digital Advertising
Digital Advertising

Advertisement always plays a pivotal role in the means of marketing, and when it comes to digital marketing, digital advertising is one of those main pillars of digital marketing for which one needs to take care off.

Nowadays, the attention span of any individual is gradually decreasing over time, and for that reason, it’s becoming more and more challenging for a marketer to make the contents and art of representation in such a way that the advertisement will fulfill the main objective and thus content here also plays digital marketing content pillars’ role.

The advertisement is nowadays becoming a differentiating factor of whether customers will opt for your product or not does make visually appealing ads with proper graphics and contents has become digital marketing pillars.

One can publish those ads on social media or any other channels where the marketer will find it relevant and will serve best for their purpose.

Marketing analytics:

Marketing analytics
Marketing analytics

If you can’t measure a thing, then you can’t improve on that. That’s why in marketing too, analytics is another main pillar of digital marketing in which you get to know the results of what’s working for you and what’s not working in your strategy.

And analyzing those further gives you an opportunity to improve and optimize your working process according to the goal.

It’s often noticed that most marketers tend to keep this aside and don’t give enough attention to check it out. But as it’s one of those digital marketing pillars, so one needs to take care of this aspect too, otherwise, they will indulge themselves in more and more hit and trial methods. So, analytics is always imported as a pillar of digital marketing to give you the right direction.

Final Word:

So, this was the complete overview covering the pillars of digital marketing and how to integrate digital marketing pillars based upon the business objective to get the ultimate result.

One thing to remember as discussed in the above sections, one needs to be very cautious about content creation as digital marketing content pillars are the most associated with the other main pillars of digital marketing.

And working and focusing on these basic concepts about pillars of digital marketing will definitely boost the overall performance of your marketing strategies than in earlier times.

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Hi, I'm Soumitra Sardar, founder of OnBline. OnBline Blogs always tries to convey the most essential and trending aspects of Digital Marketing which are or will be the new normal in present day or in the upcoming future days in a very simplified and easy to implement manner.

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