As a digital marketer, you always have an urge to learn new things and implement those in real works to gain the maximum possible result and for that Silo structure, SEO is one of the popular ways.
If you are a newbie and looking for advanced kinds of stuff related to SEO and digital marketing then there is a high chance that you may come across the things like semantics and SEO silo strategy, but the problem is that very few people actually know what actually these things are and how to implement those things as well.
Not only that but there is also a controversy going on in the field of digital marketing for quite a long time, where famous digital marketers, SEO experts, and analysts always share their different points of view related to the aspect of effectiveness related to the SEO structure.
So, we will not go with that controversy related to the effectiveness of this implementation, but we will recommend this thing from our side, as it is a tried and tested method by us for quite a long time, and it really works quite well.
And that’s why here we are going to discuss the step-by-step guide related to How to create a silo structure in wordpress and why actually it is a good idea to implement an SEO silo strategy, not only that but also the main factors one need to consider related to silo internal linking.
So, without any further delay, let’s directly jump to our main discussion related to everything about silo structure SEO.
What is silo structure? – a brief description:
Siloing is basically a way of structuring your website’s internal structure so that it becomes more efficient in terms of extracting information and delivering it to the viewers in the least time-consuming manner.
This is the main idea related to silo structure and SEO silo strategy works best by going with this, and it is often decided or figured out before launching a website or pushing the contents before the situation drives.
All the relevant contents and information present on the site are grouped together, and it is further classified under the subtopics.
This siloed structure is mainly used by the websites that work with blogging or product listing types of things so that they can be accessed fast and effectively.
Let’s take a simple silo structure example to develop a better understanding of this. Suppose you are a blogger and want to implement an SEO silo strategy in your site. So, the first step of that is, you need to have chosen a niche for which you want to work upon.
Let’s say that niche is the stock market. Then you have two have several topics under that, which will basically work as silos on behalf of your WordPress pages.
For an example of our stock market niche, the topics can be upcoming IPOs, mid-cap companies, blue-chip stocks, bank nifty levels, and more like this.
And then you are all set, and just have to think about the subtopics under those topics and just have to publish contents or pages related to that. Those WordPress posts are further related or can be mapped with that respective silos or more to be more specific with those topics under the niche.
So, hope you have a clear understanding of what is silo structure is and how it actually looks like with a silo structure example.
Now after you get to know the basic understanding related to silo structure it is the perfect time to understand why one should go with silo structure and how an SEO silo strategy can be very beneficial for the overall context of a website.
Why you should use Silo structure SEO:
After going to the brief description of silo structure, you may have already come out with some useful ways or reasons for which you may have opted for silo structure, but here we are going to address all possible reasons for why one must consider silo structure SEO.
Implement SEO in a much better way:
The most fundamental reason for which one must implement a silo structure is because of the SEO silo strategy and the SEO internal linking of that.
Implementing the silo structure in your niche site helps you to reduce the Google sandbox time and for which you can work better in terms of functionality. Usually, a site undergoes for 3-4 months and sometimes more than that after this inception process.
If you are working for a quite long time in the aspects of SEO, then you may know that like Google most of the search engines work with topic relevancy and tend to deliver the same to the queries of the users to get them the most clarified answer.
And for that, they also use the no of topics and internal linking of the contents present over in your site to determine the area and field of expertise, and then they will deliver to that aspect only.
Implementing the Silo structure in your site from the very beginning, helps you to interlink the contents and also to further segment the posts under different heads so that you can go with different areas of expertise as well.
So, this is how a silo structure can be so used full to form an SEO silo strategy and to work on a large scale on this behalf.
Enhancing User Experience:
The other most important thing that you need to take care of for increasing the landing and spending time of a viewer is enhancing the user experience.
And the best possible solution to this aspect is, organizing your site in a well-structured manner. Silo structure is a remedy for this issue and one can easily implement by silo structure WordPress plugins.
A well-organized site always enables visitors to navigate the site easily as per their convenience and encourages directly or indirectly by appearing more relevant content to that site.
More Backlink Building:
If you can successfully implement Silo structure SEO in your site, then it will be a very easy task to build more and more backlinks.
With a silo structure, you can make 80% of your backlinks present in the blogs and various other important pages.
Silo internal linking your blog post under a particular category or thread so that the flow evenly works out throughout the entire site, gives enough opportunity to the viewers to navigate through the whole site.
Every page gets in interlinking:
The best possible part of a silo structure SEO and the outcome of implementing a silo structure example is that there is no chance of any post not linked to any other blog posts.
Silo structure addresses this issue very gently by its own property of putting every post under the heads or threads, and thus it eliminates the possibility of not getting indexed by SERP because of not liking.
Crawling and search engine submission:
Another important aspect for which we recommend you all to implement a silo structure or at least go with an SEO silo strategy is that it increases the mobility of getting crawled by any search engine.
Whenever you write content on your site, there lies an inherent possibility that Google or any such search engine hasn’t crawled it yet, and for that, the content hasn’t received any such index in the SERP.
Going with the silo structures increases the probability of getting a regular crawling from the search engines due to a well-organized manner as well as getting a top recommendation or ranking in the SERP.
Creating Silo structure SEO of your site is the primary step:
The reason behind most people haven’t developed a clear understanding and there is such a few contents related to this over the internet is that maximum people find this Silo structure concept very technical and also don’t know how to implement it properly.
And the main reason is that they haven’t worked out the first step properly is that they have eliminated the basic yet one of the most essential steps of implementing silo structure.
The first step before implementing a Silo structure is that you need to work upon crafting a mind map or more specifically a site map which will be the outline of the silo structure and to form a better SEO silo strategy.
There are many free platforms present over the internet by which you can create the necessary mind map. Here we will recommend you to go with Mind, to create silo structures.
It is free and easy to use but the only thing that you need to have is that the XMind application on your OS to work upon this.
By making the site map of your Silo structure, you have completed the basic yet most essential task to work upon, and now you are ready to implement silo structure in WordPress.
How to create silo structure in WordPress- step-by-step implementation guide :
So, as you have developed a basic understanding of silo structure SEO and how it actually works, why do you need to go with this from the very beginning, now you will be really interested in how to create a silo structure in WordPress.
So, here we are going to address this thing in detail, regarding how you can create an SEO silo strategy for your content SEO, as well as the process of creating silo structure SEO to make more silo internal linking.
As mentioned earlier, the process of implementing a silo structure in your blog is not an easy task and involves several amounts of steps. So, be with us, and we are going to discuss those steps in a most simplified way for you in the next section.
Search for keywords with high search volume:
The most important thing which you need to take care of from the very beginning to implement Silo structure SEO and silo internal linking is that keyword research.
Keywords play the most important role in terms of blogs ranking, and your content must be synchronized with that right kind of keywords which is mostly searched by all, then only your content will appear on SERP.
And not only that, if you think that your working domain has several niches and sub-niches covering the same or a variety of your aspects, then you need to have a little be choosy about your potential keyword research.
We will suggest you go with long-tail keywords in that situation and reflecting those under the headings to get appear in the SERP by the subject theme in that paragraph.
Another possible option is to look for the other variations of your main keywords and implement them in the blog.
Let’s say your focus keyword is related to WordPress plugins, then you can come up with free WordPress plugins, the best WordPress plugins in 2021, the most useful WordPress plugins for bloggers, WordPress plugins for new websites, etc.
Start creating Silo contents:
From here the actual fundamental woks begin. As content is the most integral part of the silo structure example and SEO silo strategy, so you need to consider this aspect from the very beginning.
You need to make silo contents with a long-term perspective and those contents should be a minimum of 3000-7000 words long. And the content should be enough keyword-rich, consisting of various long-tail and LSI keywords altogether.
The main point for having a great silo structure SEO is based upon creating evergreen content, and it must be also updated with a frequent time circle.
For implementing a good Silo structure, you need to have a close look at the other SERP competitor’s writings and keyword usage and then work on behalf to improve it more from their side.
The other main factor that you need to take care of for a great silo internal linking is that to create categories under the silo pages and then redirect the posts from one head to another head based upon the subcategories.
And for that, you need to work upon a proper redirecting link or the permalink of that blog.
The Thrive theme in WordPress by default offers you the option to go with the direct way to go with the category pages but in case you are not using this theme, then don’t worry you can also easily do that to go with silo structure SEO.
All you need to have is to go with the Redirection plugin for WordPress and then make a category slug with the respective page URL’s slug under that.
Make some supportive blog post for content silo structure SEO:
Now it’s the crucial point of time when you will start creating WordPress posts under your silo with an objective to put them under that.
You need to be more proactive about writing the blogs, and you should go with those topics only for which you will be able to put under the silos.
The best way to make more content silos is to work on a micro-niche and try to cover the topics under those threads.
Thus, it will be also really helpful and easy to find the necessary keywords for that blog post. Working on this behalf will really be helpful to implement SEO internal linking too.
Silo internal linking and SEO silo strategy:
When it comes to silo structure, it will not show the desired results over there unless and until you are going with silo internal linking.
The most crucial component of a content silo structure is to go with an internal linking strategy.
Internal linking works as a redirecting mechanism under your blogs and helps to go to the necessary or relevant posts under the topics.
There are other things like outbound links, but it redirects to the other blogs of other bloggers.
So, if you don’t work enough in building internal linking then you will not get enough results like Google or any such search engines will not be able to determine the relevant contents from your site.
Now, to implement the Silo internal linking properly, you need to work upon grouping the posts altogether, which reflects or has a common thread in between.
This group of contents will be tightly bound together with the internal linking and for that you need to be choosy too, to remove the irrelevant ones and consider the right ones for content silo structure SEO.
There are mainly 3 components by which you need to proceed with Silo structure SEO. And these components are described below:
Supportive posts or children posts:
The posts which we wrote under the silo posts based upon the niche contents are considered as supportive or children posts.
The main idea for this type of post is that this post will redirect you to the original parent silo pages, and thus it will work.
So, it is advisable that you can do this by referring the main post to that child post from the very beginning of the content. And can also pass the maximum keywords over here to get the maximum rankings from that behalf.
Supportive blog posts can also be interlinked with one other supporting blog as a reference blog.
The other caution note is that you should not interlink the child post of a silo with the parent post of another silo or vice versa.
Practicing this thing can overall hamper your search result and will also lead to confusion for the search engines to the interlinking matter and then the silo structure SEO will affect you in a negative way.
This is the main post under the silo, on which you have to link back to the child posts altogether.
These parent silo posts can also be referred to other silo pages, but they should not interlink with child posts of other silos.
The homepage works as the main station for all the silo heads, and that’s why you need to link all the silo pages to the homepage under a navigation bar or posts categorization tab.
Tools for working on interlinking process:
The interlinking process will not work best unless and until you integrate it with some of the tools or widgets to make things more appropriate for silo structure SEO and implementing SEO silo strategy.
You need to categorize the blog by a good plugin that displays only the related posts under that roof. For most of the themes, there is built-in functionality for that but in case you don’t have that, then you can work on that by using a proper plugin.
It is not always easy or categorize the blogs under ahead and then interlink those under an inline text or with referring those under a context.
In that cases, Custom Sidebars or Content-Aware Sidebars are the best possible plugins, which will be really helpful to implement those things in a more appealing manner.
If you want to work upon the structure of your site and help Google to make it easier for them to understand those, then Breadcrumbs plays a crucial role to link the silo page from every child’s posts under that.
For many popular themes, this is a built-in feature, but in case you don’t have one, then can go with the Breadcrumb NavXT plugin for working on the same.
Now by following all of this process you have completed the foundation for forming a silo structure SEO with the help of necessary silo structure WordPress plugins to form a better content silo internal linking over the websites.
Now we are going to address a few frequently asked questions (FAQs) to better clarify your doubts as well as to develop a better understanding of some things.
When one can start using silo structure?
Actually, there is no actual time from where you can start silo structure SEO. If you have a new website then it’s always better to implement at the beginning because when the site grows it becomes difficult to manage the contents from there.
So, if you are looking for content silo internal linking then you may go with any point of time whenever you wish but first make a site map related to where you integrate those content under which head, otherwise it will be a very difficult job for you.
When one can implement the Silo structure in the best possible manner?
If you have a new website, then it is quite easy to implement the Silo structure in the best possible manner than for an existing one. But you can consider these factors by which you can determine whether it is advisable to go with content silo strategy or not –
- When your site is not properly organized, and you are going to target of ranking your site on basis of few specific keywords
- Looking for desperate rank of a specific page (more specifically for a silo page)
- If you have a good amount of contents but lacking organic views
- Not able to establish enough backlinks in the contents.
How one can Implement Silo structure SEO on an existing site?
You can easily implement silo structure SEO with the help of various silo structure WordPress plugin and this generally consists of several steps:
- First, consider some of the sub-niches or topics for which you generally write and prepare contents according to that
- Categorize those content under those niches or topics and then fill them only under that. Please be a cautious that no two contents are not adding under other heads.
- Delete the unwanted or redundant categories from the index page or un-index them to avoid any kind of confusion.
- Create and list those silo contents on a WordPress page or on a separate page of your site.
- Include and work upon the internal linking of those blogs and then redirect the links to the main silo page that you have created based upon the topics.
In this way, you can easily implement a Silo structure SEO on your existing website, and thus it addresses effectively the question of How to create silo structure in WordPress and content silo internal linking.
How many silos for a website?
There is no hard and fast rule related to the number of silos you can add to your site for implementing SEO silo strategy and content silo internal linking.
But it is always suggested that at first start with the focused niche for which you actually writing the contents and go with 2-3 silos under this.
As you grow and start writing in other niches in the future, you can easily go ahead with other silo structure examples for better implementing silo structure SEO in all heads.
So, this was the complete overview related to what is silo structure, Why one must go ahead with silo structure example, How to create silo structure In WordPress, and what is the silo structure WordPress plugin.
We have also covered the important factors that one needs to consider for implementing a better SEO silo strategy, along with the tips for going with content silo internal linking.
Now we hope with going through all of this you have developed a complete understanding of Silo structure, and we believe that you will be able to make it successfully on your website.